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 Post subject: Grammy Awards 'has lost touch with pop'
PostPosted: Mon Feb 21, 2011 9:55 pm 
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Grammy Awards 'has lost touch with pop'


BBC News http://www.bbc.co.uk/news/entertainment-arts-12523049


Steve Stoute said Grammy voters had "lost touch with contemporary popular culture" by snubbing artists like Eminem and Justin Bieber.

He added the show had become "a series of hypocrisies and contradictions", claiming both acts were only asked to perform to boost TV ratings.

Last week's ceremony attracted 27m viewers - the largest since 2001.

Stoute, who is most famous for managing hip-hop arts Nas, is the chief executive of marketing company Translation and is considered to be one of the most influential voices in entertainment marketing and pop culture.

He also took the National Academy of Recording Arts and Sciences to task for snubbing Eminem in 2001, which saw the rapper's Marshall Mathers LP miss out on album of the year in favour of Steely Dan.

Stoute's letter also questioned why Kanye West's Graduation was also passed over for the same award three years ago by Herbie Hancock's River: The Joni Letters.

"We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation," Stoute wrote.

'Change this system'

Eminem, who lead this year's Grammys with 10 nominations, picked up only two awards, while Bieber went home empty-handed despite his two nominations.

"How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win best new artist?" Stoute said.


Esperanza Spalding beat Justin Bieber to the best new artist award "His cultural impact and success are even more quantifiable if you factor in his YouTube and Vevo viewership."

Beiber lost out to singer and bassist Esperanza Spalding for the award in question.

Stoute added: "Interesting that the Grammys understands cultural relevance when it comes to using Eminem's, Kanye West's or Justin Bieber's name in the billing to ensure viewership and to deliver the all-too-important ratings for its advertisers."

He also said his "suspicions" over a link between performers and winners appeared to be proven true, citing Arcade Fire's surprise album of the year win just after they had finished performing on stage.

"Does the Grammys intentionally use artists for their celebrity, popularity and cultural appeal when they already know the winners and then program a show against this expectation?" he said.

He finished by calling on artists to "demand they change this system" and uphold "its mission for advocacy and support of artistry as culture evolves".

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 Post subject: Re: Grammy Awards 'has lost touch with pop'
PostPosted: Mon Feb 21, 2011 10:00 pm 
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Music exec slams Grammys in full-page NYT ad

http://today.msnbc.msn.com/id/40460815/ ... rtainment/


NEW YORK (Billboard) - A veteran music executive has lambasted the Grammy Awards as "a series of hypocrisies and contradictions," in a full-page New York Times advertisement that ran a week after last Sunday's annual ceremony.

Steve Stoute's open letter to Grammy organizers ripped the organization and its 12,000-odd voters for snubbing Eminem and Justin Bieber at this year's ceremony, as well as Eminem and Kanye West at past events.

"Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture," wrote Stoute, who is currently CEO of the marketing company Translation.

"Unfortunately, the awards show has become a series of hypocrisies and contradictions, leaving me to question why any contemporary popular artist would even participate."

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..Eminem, this year's leading contender, lost in most of the major categories for which he was nominated. Two-time nominee Bieber went home empty-handed and disappointed. Both West and Eminem have lost the coveted album of the year race multiple times.

"We must acknowledge the massive cultural impact of Eminem and Kanye West and how their music is shaping, influencing and defining the voice of a generation," Stoute wrote.

As for Bieber, he wrote, "How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?" (That award went to singer/bassist Esperanza Spalding.)

Stoute noted a connection between performers and winners, citing Arcade Fire's surprise album of the year win just after they had finished their performance.

"Does the Grammys intentionally use artists for their celebrity, popularity and cultural appeal when they already know the winners and then program a show against this expectation?"

There was no immediate reaction from the Recording Academy. Last Sunday's show, despite or because of the shocks, was the highest rated in a decade.

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 Post subject: Re: Grammy Awards 'has lost touch with pop'
PostPosted: Wed Feb 23, 2011 9:30 am 
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Music Industry Pundits Respond to Steve Stoute's NYT Ad


http://www.hollywoodreporter.com/news/m ... eve-160233

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